Change is for the Better

Why are people afraid of change? What is it about the whole concept that puts the fear into us? The fear of the unknown and unexpected?

We must accept the need for change just as we must accept the need to eat, drink, work, sleep and repeat. Its the wheel of change that keeps us all moving forwards. Of course there is an argument that not everyone necessarily must change, if they are already succeeding. However unless those people have reached the epitome of perfection, then there is always room for change.

Without change it is impossible to grow, and without growth, we are stunted

It is perhaps your personal experience that you have managed to run a successful business for many years and have done so by keeping things the same as they have always been. But if you’re reading thing blog, then you are already embarking on the road to some change, even if it’s only minor.

The world of Marketing has changed so much even in the past 24 months. It has sped up and continues to evolve and grow. No longer do we necessary watch TV adverts; now we watch most things on demand and skip through the adverts that companies have spent thousands on. If we are looking for a plumber or a decorator then our first port of call is google, not the yellow pages. And if we want to meet the CEO of Apple, we can do this via instagram.

Your customers want more from you now than ever before. They want ALL of you, and we can give them what they want by means of an interactive Social Media. You can tell your customers stories about the products you want them to buy and they will listen. They will watch your advertisements on Social Media because they want to be in control of what they are being sold, they want to choose which adverts they will watch and which companies they will buy into.

Social Media Marketing is one of the most powerful tools you can have in your marketing ammunition.

so, Lock and load.